Of the 60,317 options available to students, how do convince them to choose yours?
Do college rankings still matter? Unfrotunately the most commonly used rankings are limited in the kind of data they supply to students. Rankings still matter though, perhaps now more than ever.
The current "one-size-fits-all" rankings regime creates a winner take all environment where institutions are rewarded for investing in things having little to do with education and brand is what is optimized for, not learning. This arms race occurs at every stratum of higher education, with each institution trying to beat out its nearest peers, not just the upper echelons.
Why your reputation depends on the success of every student.
Why the answer to that question may not be as clear cut as you think.
Why the piece of paper they graduate with better be an offer letter.
Why helping your students choose the right one for them could be the most valuable thing you teach them.
Why the house doesn't win when it's futures that are being gambled with.
What to do if your best fit students aren't just in the United States.
Why your prospects aren't listening to your un-personalized communications.