Colleges and universities that are not considered among the elite have lack of liquidity of resources and little ability to differentiate themselves. Meanwhile highly selective institutions possess pricing power or have significant endowments that can protect against financial risks.
The data show that those risks are becoming reality: Fewer students are heading into college, many swayed by fears of overwhelming debt.
How Can a School Stand Out Amidst the Coming Storm?
Smart colleges don't try to be all things to all students. The solution is simple: focus on your strengths and eliminate those areas that are sub-par or have low interest. By streamlining your programs and becoming an irreplaceable resource to your students in the areas they care about, you ensure your longevity in higher education.